Carry the Load continues the March at the Dallas Memorial event Sunday May 28th and Monday May 29th at Reverchon Park. A celebration of our heroes and remembrance of the fallen. Your purchase of Coors Light helps support Military Families. A portion of Coors Light proceeds this month will be donated to Carry the Load, supporting local military families and veterans. Honor our heroes For more information and registration go to carrytheload.org. Carry the Load, A decade of Honor.. Presented by Coors Light.